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In Practice

Real stories.
Real business.
Real English.

Build the English you need to grow your career and company.

Join All Access · $49/month Go to My Courses See this week's story

We have always learned through stories.

Before writing, before books, stories were how people passed down what they knew. Our brains are wired for them. In Practice takes real business stories from around the world and turns them into real language training.

The Sinking of Red Lobster
This week's story · Week 1

The Sinking of Red Lobster

Casual dining is a $250 billion industry in the United States, and you won't see anything like it anywhere else in the world. See what happened when private equity bought Red Lobster, the seafood leader of the segment, and how that deal led to its downfall.

Explore how you communicate with each stakeholder in the story, and practice the real language you would hear in these business situations.

Business language you'll practice
  • Private equity and buyouts
  • Real estate and sale-leasebacks
  • Pricing and promotions
  • Suppliers and conflicts of interest
  • Debt and bankruptcy
  • Investor relations
Start the story Join to play it Read it on Substack
Coming up
  • 02
    Ferrari vs LamborghiniA tractor maker, one complaint, and a rival for life.Soon
  • 03
    IKEAWhy every IKEA product has a name instead of a number.Soon
  • 04
    The Judgment of ParisThe 1976 blind tasting that put California wine on the map.Soon
  • 05
    The Mona LisaThe 1911 theft that made a painting world famous.Soon
The Ring
The Ring · Gamified vocabulary

Step into The Ring.

The Ring is built on the context of this week's story, so you learn the language and read the story at the same time. Or jump straight in and test yourself.

  • Timed roundsAnswer fast, the way real conversations move.
  • Your scoreboardEvery round is scored and saved.
  • Beat your bestSee your improvement over time and chase your own record.
  • Always newNew words and rounds added all the time.
Play The Ring Join to play

Interactive. Engaging. Your world.

01

Speak live

Answer out loud in real business moments, in your own words.

02

Explore new concepts and language

The ideas, vocabulary and expressions real business runs on.

03

Test yourself and improve over time

Track your scores, beat your best and see your progress.

Four ways in

Pick by what you need.

All four are included in All Access.

3 FoundationalPut on the Spot

Starts from a core need. Impromptu communication: answering when you're put on the spot.

Open courseIncluded in All Access
St FunctionalLearn by System

Starts from a situation. One system at a time, starting with small talk.

Open courseIncluded in All Access
Gamified vocabThe Ring

Gamified business vocab and concepts. Compete and test yourself.

Open courseIncluded in All Access
Learn by storytellingLearn by Storytelling

Starts from a real event. You make the calls, then see what they teach. Includes CEOs Pressure Tested.

Open courseIncluded in All Access
All Access

What you get.

  • 01
    A new story every weekA real business event you step into and play through.
  • 02
    Interactive training across all four routesLearning through stories, The Ring (vocabulary and concept rounds where you compete with yourself), foundational training and system-based training.
  • 03
    Engaging, comprehensive lessonsWith live feedback on your spoken answers.
  • 04
    My HouseTrack your progress across everything you practice and see how you improve.
All Access
$49/ month

Every route, every new story, and your progress in one place.

Join All Access Go to My Courses Want to work with Matt directly? Book a 1:1 consultation
Questions

Before you join.

Who is In Practice for?

Leaders who work in English as a second language and need to improve the quality and capability of their expression at work.

How long does each session take?

Sessions are designed to take around twenty minutes.

Do I have to speak out loud?

You have the option to speak your answers out loud. If you can't, or you'd rather not, you can type your answers instead.

How do I choose what to study?

There are four tracks, each built for a specific purpose or need. Explore each one and start with the track that interests you most.

How is this different from working with Matt 1:1?

In Practice is built on Matt's teaching methods and style. 1:1 consulting is fully personalized: Matt focuses on your specific situations, audiences and goals, and produces material made for your exact situation.